| Vale do Lobo has launched an unprecedented marketing initiative featuring a new advertising campaign scheduled to appear in a number of luxury lifestyle publications and a presence at some of the most prestigious events in the UK social calendar such as Cartier Polo, Wormsley and Royal Ascot.
In contrast to the conventional advertising route of using models, and as a mark of gratitude to all of the resort’s supporters over the years, Vale do Lobo invited Property Owners and their families to take part in a glamorous fashion-style photo shoot, showcasing the resort’s exceptional scenery and some of its beautiful residences.
Diogo Gaspar Ferreira, CEO for Vale do Lobo commented: “Vale do Lobo has a heritage like no other resort in Portugal with generations of owners buying property here and enjoying the unique lifestyle we offer. As part of the countdown to our 50th anniversary we decided to develop a special marketing campaign involving our Property Owners because what better ambassadors can there be for Vale do Lobo than people who already have a home here.”
The campaign is set to run across the UK’s most prestigious media titles, including Sunday Times, Financial Times, Vogue and Tatler from April to November this year.
London-based real estate agent Lansdowne RE (Tel: 0207 268 2100) has been appointed as Vale do Lobo’s exclusive UK agent to market the new property opportunities. Bespoke residences start from £980,000.
For more information on this campaign please contact:
Vale do Lobo’s Marketing and Communications Department
T: +351 289 353 262
E-mail: marketing@vdl.pt |
